August 2024
Did you know that the most powerful advocates for your brand might already be in your office? Yes, we’re talking about your employees! These are the individuals who understand your company from the inside out and have the potential to be your most credible and compelling ambassadors.
Employee advocacy is rapidly becoming a key component of successful corporate PR strategies. In an age where consumers and stakeholders increasingly value transparency and authenticity, the voices of employees can resonate more deeply than those of senior executives or external influencers. When employees share their personal experiences, insights, and stories, they do more than just amplify your message - they add a level of authenticity to your brand that’s often impossible to achieve through traditional channels.
But why does employee advocacy matter so much?
Here at Schon&Co, we believe that employee advocacy isn’t just a trend - it’s a powerful PR strategy that can transform how your brand is perceived, creating a more connected, engaged, and authentic presence both inside and outside your organisation.
By harnessing the voices of those who know your brand best, you can create a more connected, engaged, and authentic presence both inside and outside your organisation.
Embrace this approach and you’ll not only amplify your message but also build a more resilient and trusted brand for the future.