August 2024

Emily, our Senior Consultant, discusses the importance of employee advocacy in corporate PR

Why does employee advocacy matter so much?

Did you know that the most powerful advocates for your brand might already be in your office? Yes, we’re talking about your employees! These are the individuals who understand your company from the inside out and have the potential to be your most credible and compelling ambassadors.

Employee advocacy is rapidly becoming a key component of successful corporate PR strategies. In an age where consumers and stakeholders increasingly value transparency and authenticity, the voices of employees can resonate more deeply than those of senior executives or external influencers. When employees share their personal experiences, insights, and stories, they do more than just amplify your message - they add a level of authenticity to your brand that’s often impossible to achieve through traditional channels.

But why does employee advocacy matter so much?

  • Authenticity and trust: In today’s world, where audiences are more sceptical than ever about corporate messaging, the genuine voice of employees can cut through the noise. Their perspectives bring an unmatched level of credibility, helping to build trust with both customers and stakeholders.
  • Humanises the brand: Employees are the human face of your brand. When they share their stories, they breathe life into your corporate identity, making it more relatable and approachable. This human touch can help bridge the gap between your company and its audience, creating a deeper emotional connection.
  • Talent attraction and retention: When employees actively advocate for your brand, it signals a positive and supportive work environment. This is an essential factor in attracting and retaining top talent, as potential hires are more likely to be drawn to a company where employees are genuinely engaged and enthusiastic.

Here at Schon&Co, we believe that employee advocacy isn’t just a trend - it’s a powerful PR strategy that can transform how your brand is perceived, creating a more connected, engaged, and authentic presence both inside and outside your organisation. 

By harnessing the voices of those who know your brand best, you can create a more connected, engaged, and authentic presence both inside and outside your organisation. 

Embrace this approach and you’ll not only amplify your message but also build a more resilient and trusted brand for the future.

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