Following a growing shift towards preventative care and digital health solutions, Holland & Barrett, the UK’s leading health and wellness retailer, wanted to redefine health and wellness. The business embraced the shift and launched H&B&Me - a personalised wellness platform that puts biological age at the heart of long-term health; empowering users to track their biological age, understand the ‘why’ behind their wellbeing, and take meaningful, everyday steps towards improving their health.

Schon&Co worked with Holland & Barrett to identify key messages and define the narrative of H&B&Me to develop a clear thought leadership content approach that placed Holland & Barrett as the go-to expert for improving biological age, clearly showing the role the business plays in driving long-term behavioural change. This strategy was set out to position Holland & Barrett as a leading voice on biological age and its role in preventative health. 

Using H&B&Me as a tool to educate media and stakeholders on the ongoing digital transformation of the business, Schon&Co developed shareable activations to help bring the narrative to life in meaningful and engaging ways - using media, social, networking and speaker opportunities and creative use of owned content to highlight the importance of biological age to drive awareness and understanding around Holland & Barrett’s proposition to key audiences.

Schon&Co continues to work with Holland & Barrett to build an ‘always on’ industry voice and raise awareness with a constant flow of communication and content to drive sustained engagement with key audiences through an ‘always on’ media relations and thought leadership strategy.