Our Senior Consultant, Emily Sedgley, celebrated her one-year anniversary with Schon&Co this month. 

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Emily first made the move from in-house comms to the agency world 12 months ago, but has already firmly set her sights on a long-term career in the corporate communications and B2B agency world. 

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We sat down with Emily to learn more about her time at Schon&Co over the last year and the things she enjoys most about agency life. 

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How have you found the transition from in-house corporate communications to agency side? 

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“I was nervous to make the jump into an agency role after having spent just under a decade working in a variety of in-house roles and I was questioning whether I would be the right fit. A year later, I can honestly say that I am so glad I made the move to an agency role (more specifically, to Schon&Co!) and wonder why I didn’t do this sooner!”

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“Our clients always say we are the least “agency” type of corporate PR agency on the planet - and I completely agree, and I think this is our strongest USP -  we take it as a huge compliment! Coming from a non-agency background, I have been ‘the client’ for a number of years and have a strong understanding of what it is that clients want from their relationship with their agency. At Schon&Co, our clients really value our honesty, transparency and down-to-earth approach and they know that we will always have their best interests at heart even if what we are saying isn't what they want to hear.”

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What has been your greatest achievement since joining Schon&Co?  

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“I’d say my biggest achievement over the past 12 months has been contributing to setting the foundations for the growth and development of the agency, and having a role to play in helping Schon&Co evolve for the future - I am really excited to continue working closely with Jess and the team on shaping the future of Schon&Co over the next few years and continuing to make a positive impact to the team and our clients.” 

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How has your approach to communications shaped since joining the agency world? 

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“I’ve loved having the opportunity to explore different types of communication since joining Schon&Co - from developing social and video content through to thought-leadership and corporate narrative work - for a wide range of organisations and sectors, some that I’ve never previously had experience of. Schon&Co is also more than just a traditional corporate and B2B communications agency, and this has allowed me to broaden my thinking when presented with a new client brief, ensuring we communicate to audiences in the most effective way to make a meaningful and lasting impact - we really believe smart comms needs to work harder than traditional media relations.”

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“I think working at Schon&Co has given me a great opportunity to explore different communications strategies and tactics for a wide ranging portfolio of clients that previously I wouldn’t have experienced within in-house roles when working solely for one brand.” 

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When you first joined, you said you were looking forward to working on a wide variety of projects and campaigns, what has been your favourite project to work on so far? 

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“I’ve really enjoyed the variety of projects that I’ve got stuck into over the last 12 months, but I’d say one of my favourite projects so far would be a content framework that we produced for one of our automotive and tech clients. We were tasked with generating ideas and developing a number of multichannel comms campaigns to execute our clients’ roadmap and bring their business strategy and corporate narrative to life across PR, social, internal communications and events. This was a fantastic opportunity to get stuck into some creative thinking and showcase the breadth of work that we do here at Schon&Co.” 

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